Understanding AI search visibility.
Guides, technical notes and strategy on how AI answer engines pick, mention and cite brands — no needless jargon.
What is Generative Engine Optimization (GEO)?
GEO is SEO for AI answers: making sure ChatGPT, Claude and Perplexity mention and cite you. What it is, how it differs from SEO, and how to measure it.
How to Track Your Brand in Perplexity
Perplexity's citation-first answers make visibility measurable — here's what to track and how.
How to track your brand's mentions in ChatGPT
A repeatable way to know whether AI assistants name you when buyers ask — and what to do when they name a competitor instead.
Which sources do AI models actually cite?
Citations aren't random. How answer engines pick the domains they trust, and how to read your cited-sources report.
Share-of-voice for AI answers, explained
Visibility is relative. How to measure your share against competitors across engines, and why a single number hides the story.
GEO vs SEO: what changes, what doesn't
Search results and AI answers are different surfaces. What carries over from classic SEO, and what's genuinely new.
Self-hosting an AI visibility tracker
Own your probe history. The data model behind continuous GEO tracking and why we built it open-core.